5 outstanding projects from the MFA program in design products from SVA


For a program that bills itself as “an MFA that teaches you everything from industrial design to interaction design, from service design to social innovation design, and from corporate design to design and climate”, the projects from the (now 10 years) MFA in the Products of Design department of SVA in New York confirms the promise. We have selected 5 outstanding projects from the program to showcase, ranging from system-based platforms to sheer joy products. Check them out below!

Kuddle: the phone charger that requires 2 phones

“If only one partner puts their phone down, the device will not charge. As a metaphor for a relationship, the phones will only charge if the two are close to each other on the dock.”

Kuddle is a wireless phone charger that encourages couples to spend more time communicating face to face. Designed by graduate Crystal Ching Yi Lo, the ingenious docking station only charges when two phones are placed side by side. In her research, she found that “just having a phone and being present during a conversation (on the table between a couple, for example) interferes with the sense of connection and the feelings of closeness one feels. “. Kuddle approaches this with charm and humor.

For his thesis project, Ted Scoufis created Fiery bond—An information management ecosystem for firefighters “which focuses on the 4.5 minutes between receiving a call from the dispatcher and arriving at the scene”. The system provides firefighters with a real-time overview of the conditions of the building they are responding to, as well as data entered by FDY firefighters. This data is collected and then disseminated through two main modes: the command center tablet application and a head-up display in augmented reality mounted on a helmet. ”

MoMA Partnership: Roller Coaster

Each year, MFA Products of Design students enjoy an exclusive partnership with the Wholesale Division of the Museum of Modern Art, creating products that can be manufactured and included in their wholesale range and catalog. One of the recent products from the partnership is former student Hui Zheng “Russian mountains“- playful silicone coasters that“ turn your drink’s condensation droplets into scoops in a maze. ”Available for purchase from the MoMA Store here.

Frie Menstrual Blood Plant Fertilizer

Designed by the Class of 2020 Pantea Parsa, Frei is a speculative vase-shaped object for watering and fertilizing plants, using a mixture of water and menstrual blood. “Blood is generally used as a plant fertilizer because it contains three essential nutrients for plants: nitrogen, phosphorus and potassium.” Pantea offer. However, Frei nourishes the plants and also aims to nurture a woman’s relationship with her intimate partner. Blood is only a mediator. Women remind their partners of the shared responsibility for procreation by offering them Frei and by giving them their menstrual blood each month.

Designed by Karan Mahendra Bansal, Hiatus is an iOS feature that strengthens work-life balance by “subverting productivity and injecting play into your work-oriented phones outside of work hours.” The app is smart and almost sneaky: once activated, Hiatus “replaces quantitative interfaces with interfaces geared towards qualitative pleasure, hiding” productivity apps “in the app library and replacing them with fun counterparts “. In the demo below, you can see that Zoom is replaced by HouseParty, Mail is replaced by Yo, Stocks is replaced by Breathe, and Trello is replaced by Solitaire.

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You can find out more about SVA’s MFA in Design Products on their website, as well as view the course schedule, faculty, and recent news and projects.

Attend SVA’s upcoming Products of Design Open House to learn more about the MFA program and meet current faculty and students. The open house takes place on November 11 and December 9, register now.


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